A mobile app bearing the name and logo of Fifa's new "prediction market partner" ADI Predictstreet has finally landed in the Google Play store. What it leads to is an illegal online casino.
By Philippe Auclair, Martin Calladine and Sam Kunti
This is the fifth part of Josimar’s investigation into Fifa’s partnership with Predictstreet. The first part reported that the company’s founder paid a six-figure sum to settle accusations of insider trading. The second part revealed Predictstreet’s new CEO’s ties to Qatargate, one of the biggest lobbying scandals in EU history. The third part detailed how, in 2018, Predictstreet’s head of anti-money laundering (AML) accepted a two-year ban on financial activity in Gibraltar after overseeing AML failings at a former employer. The fourth part reported how ADI Predictstreet received its Gibraltar gambling licence a mere nine days after the company was founded, and that one of its directors works for a law firm of which the Minister who issued that licence is a partner.
Thirty-six days have passed since 9 April, when Fifa's new prediction partner ADI Predictstreet was officially set to launch. Yet visitors to their website are still greeted by the same, unchanging landing page: "COMING SOON", when there are only twenty-five days to go before the 2026 World Cup kicks off at the Azteca Stadium, and rival prediction markets such as Polymarket and Kalshi have already attracted billions of dollars of bets on the tournament. ADI Predictstreet's social ...
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