Fast and loose

Fifa’s new prediction market partner Adi Predictstreet's cast of controversial characters keeps growing: in 2018, its new Money Laundering Reporting Officer Colin Piri accepted a two-year ban from Gibraltar's financial watchdog over his then-employer’s AML shortcomings. 

By Martin Calladine, additional reporting by Philippe Auclair and Sam Kunti.

This is the third part of Josimar’s investigation into Fifa’s partnership with Predictstreet. The first part detailed how Predictstreet had no working product, operated without licence outside Gibraltar and was overseen by someone who paid a six-figure sum to settle accusations of insider trading. The second part  revealed the company’s new CEO’s ties to one of the biggest lobbying scandals in EU history.

Blank slate partner

Fifa’s partners tend to be global brands, behemoths in their industries - Adidas, Visa, Coca-Cola and Hyundai-Kia. In early April, a new name joined their exalted ranks: Predictstreet. The prediction market platform is brand new, so much so that it currently has no working product, registered its website in late January and received regulatory approval only in late March. 

Predictstreet, Linkedin suggests, is a tiny outfit, with between 51 and 200 employees - and even that seems a stretch. Linkedin currently shows ...

You must be a subscriber to read this article

Josimar is entirely dependent on our subscribers to tell the stories from football that matter. Become a subscriber today!

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.