Newcastle United’s new Asian betting partner 8Xbet almost entirely vanished late in 2024, only to reappear with a mysterious new “owner” shortly afterwards. It is now embroiled in an unprecedented trademark war with a mysterious US company in the UK and elsewhere. What is going on?
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As the UK government considers introducing a blanket ban on advertising for unlicensed bookmakers in football, Newcastle United has become the latest Premier League club to become the partner of mysterious Asian-facing sports betting platform 8Xbet, previously linked with a cyber slavery compound in Cambodia.
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Celtic proudly promotes itself as a football club with a social consciousness. For nine years the club’s main sponsor has been a betting company breaking laws, defrauding customers and wrecking lives.
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Everton’s former sleeve sponsor, live-streamed the final moments of a French influencer who had previously been filmed being subjected to brutal abuse. Kick has the same owners as Stake, the illegal gambling operator which remains Everton’s front shirt sponsor.
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Leicester were set to unveil their kit for the new season last week, but the announcement was postponed. Was it because their new sponsor KBET is a hitherto unknown – and illegal – online bookmaker?
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Sanctioned? Fined? Banned? Not a problem if you’re a sports betting company eager to do business. Illegal bookmakers linked to Premier League clubs recently set up stalls at a gambling conference in London, right under the nose of the regulator which had just punished them.
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In an unprecedented move, Flamengo are offering odds on their ‘in-house’ betting platform Flabet and encouraging supporters to gamble on the club’s own matches. Will this be a new trend, elite clubs having their own betting brand?
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