Newcastle United’s new Asian betting partner 8Xbet almost entirely vanished late in 2024, only to reappear with a mysterious new “owner” shortly afterwards. It is now embroiled in an unprecedented trademark war with a mysterious US company in the UK and elsewhere. What is going on?
8XBet
As the UK government considers introducing a blanket ban on advertising for unlicensed bookmakers in football, Newcastle United has become the latest Premier League club to become the partner of mysterious Asian-facing sports betting platform 8Xbet, previously linked with a cyber slavery compound in Cambodia.
A gambling operator with links to a Cambodian cyber slavery operation, a drug lord named in the International Criminal Court and a sponsor of five Premier League clubs has folded its UK operation – yet continues to advertise at the stadiums.
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The Norwegian sovereign wealth fund has made several hundred million dollars on shares in the Swedish gambling technology provider Evolution. The company provides casino games to Asian markets where betting is illegal and is linked to operators involved in human trafficking, money laundering and cyber slavery compounds.
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A marketing executive central to Manchester City’s sponsorship agreement with 8XBet was, just months earlier, working with a politically-connected Chinese businessman accused in the International Criminal Court of running Filipino meth labs.
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Barely 12 months ago, it promised Australia’s online gambling regulator not to target customers in that country. Now, Manchester City’s controversial betting partner, 8XBet, is injecting broadcasts of the A-League with “virtual” ads for its own brand and a type of betting outlawed in Australia.
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A copyright infringement complaint by 8XBet has been rejected by a US court because the bookmaker declined to provide a signature of its phantom-like CEO. It’s a move that raises more doubts about the real origins of Manchester City’s mysterious Asian betting partner.
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While Manchester City was celebrating its latest Premier League triumph, a young man was running for his life from a Cambodian “cyber slavery” compound connected to the club’s mysterious betting partner 8XBet.
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Unregulated betting operators are using data from Sportradar, the same company tasked with protecting Brazilian football from match-fixing. The Brazilian Government has called for Federal Police to open an inquiry into fixed in-play events in Brazilian football.
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Australia, a country with just 12 professional football teams, has become the leading provider of matches for the opaque offshore betting market. Josimar has confirmed that police recently investigated one of these games.
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Using models posing as directors, football’s latest betting sponsor has concluded deals with major clubs and leagues. This enables its owners to hide behind a myriad of companies, licensors and brands.
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A company promising work with Manchester City’s betting partner is offering great pay, safe work and “no human trafficking”.
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