Yabo Sports was about to conquer the world of football, before disappearing almost as soon as they had arrived. And the man posing on the deals done with Manchester United, Bayern Munich, Paris Saint-Germain was not the CEO of Yabo Sports, but a male model.
By Philippe Auclair
In November 2020, when Paris Saint-Germain announced that it had just signed a three-season deal with Yabo Sports, it looked as if that the e-Gambling operator had cemented its place as the most aggressively ambitious of all Asian-facing bookmakers on the market (*). This partnership was the latest in a series of spectacular deals which had seen the betting platform link up with some of the biggest names in world football in little more than two years.
First to put pen to paper had been Bundesliga club Hertha BSC, in May 2018, followed a month later by the Argentinian FA, which enabled Yabo Sports to use the likenesses of multiple Ballon d'Or winner Lionel Messi and Ángel Di María and Sergio Agüero in their promotional material.
They then turned their attention to France, where AS Monaco became their "official Asian partner" in December of the same year; and Italy, where their next catch, in February 2019, was quite a coup, as it was not just a club, but the whole of Serie A. The bookmaker's log...
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